This means that if the customer wants to improve overall performance, they’d see the most benefit from focusing on the message injection side of the equation. This campaign as a whole does not have elevated deferral, bounce, or throttling rates. Just 1.7% of this campaign’s recipients have AOL.com addresses, so the high deferral and throttle rates for this domain alone aren’t having a significant impact on overall performance, but they are worth investigating. This means most delivery attempts to AOL.com recipients are being either deferred or throttled. AOL.com’s deferral rate is 11.9%, and its throttling rate is 41%. For example, the AOL.com stats are cause for concern. Most domains have good stats, but there are exceptions. When we look at the per-domain stats, we see that things are no longer so black and white. Next, let’s look at the stats on a per-recipient domain basis. Email is being delivered out of the server about as fast as it’s coming in. That’s within the range of what I’d expect on a server with good deliverability.
![interspire email marketer speed interspire email marketer speed](https://login-pages.net/img/webmail-port-alice-brooks-bay-cable.jpg)
The combined deferral/throttle rate is 7.7%. This means that GreenArrow’s internal throttling settings prevented a delivery attempt from taking place 1.4% of the time. A deferral essentially means “try again later”. This means that 6.3% of the time that GreenArrow attempted to deliver email to an ISP, the ISP deferred the delivery attempt. Here are the results for the top domains: The first example campaign shows what stats look like when the bottleneck is on the injection side. Let’s look at two example campaigns that highlight the differences of each.
![interspire email marketer speed interspire email marketer speed](https://powermta.ninja/wp-content/uploads/interspire-email-marketer.gif)
See the difference? If so, you’re already on the right track. Bounce rates, deferral rates, throttling settings, and hardware can all come into play here. Message delivery speed is how fast your email server (or service) delivers your email to ISPs.Examples of injecting applications include GreenArrow’s Marketing Studio, Interspire Email Marketer, and Ongage. Message injection speed is how fast your application generates messages and gets them into your email server (or service provider’s queue) for delivery.See our Engine Stats Video for a more in-depth look.
INTERSPIRE EMAIL MARKETER SPEED HOW TO
In this video, Matt shows how to use GreenArrow Engine to view an email campaign’s bounce, deferral, and throttling rates, and how to view what deferral and bounce messages were encountered.